Four waves, told straight

Scale-up · SaaS category

A repositioning brief ahead of a category launch

A Toronto-based SaaS scale-up came to us mid-round, needing a positioning statement that would hold from an investor deck through to a public category launch. Discovery uncovered a mismatch between the brand voice their in-house team used internally and the message their sales calls actually converted on. We ran audience research across three buyer segments, wrote a go-to-market brief anchored to the segment with the shortest sales cycle, and built the creative wave so paid activation could launch the same message the founders used on stage three weeks later.

ScopeDiscovery, brief, pitch, creative wave

Sprint5 weeks

ChannelsLinkedIn, search, email

Enterprise · B2B services

A retainer built around quarterly launch sprints

An enterprise B2B services firm was running four disconnected agency contracts across paid, organic, content and analytics, with no shared brief between them. We consolidated the work into a single always-on campaign retainer: one brief room, one media plan, one performance read-out cadence per quarter. Senior strategists now run discovery ahead of every regional launch, and the in-house marketing automation stack feeds directly into our creative testing programme instead of a separate reporting silo.

ScopeRetainer, activation, testing, review

SprintOngoing, quarterly cycles

ChannelsPaid social, programmatic, organic

SME · Direct-to-consumer

A message test sprint ahead of a seasonal push

A founder-led consumer brand needed a seasonal campaign pitch fast, but had been burned before by an agency that skipped testing and went straight to a full media plan. We ran a compressed one-week message-framing sprint — four hooks, three audience segments, a small paid budget — before committing to the full creative wave. The winning message outperformed the brand's own instinct by a wide margin, and the seasonal push launched on schedule with a media plan built around what the auction had already told us, not what we assumed.

ScopeMessage tests, creative wave, push

Sprint4 weeks

ChannelsPaid social, email, organic

Enterprise · Multi-region brand

One brief replacing five regional campaigns

An enterprise brand with separate marketing teams across Canada and the wider North American market had five regional campaigns running under five different positioning statements. We led a cross-team discovery process, wrote one national go-to-market brief with regional flex built in, and coordinated a single creative wave that each region's brand managers could localise without renegotiating the core message every time. Platform policy compliance and brand voice consistency were checked centrally before any regional team pushed live.

ScopeDiscovery, brief, multi-region rollout

Sprint7 weeks

ChannelsSearch, paid social, out-of-home

All engagements above are illustrative, anonymised composites built from typical patterns in PitchPush's campaign studio work. Names, categories and specifics have been altered or generalised; they describe process and approach rather than guaranteed results for any real client, and generative AI supported drafting throughout under senior human review.